Bridget R Gray

Partnered with Navia Vision to execute 3 day photo and video shoot to support Care/of’s 2024 New Year’s campaign. Partnering with C/O Creative Director and Brand Director, I was responsible for holistic 360 campaign; negotiating contracts, managing budgets, securing production agency, photographer(s), talent, props stylist, timelines. First on-location shoot for C/O, lending itself to creative vision & execution. Assets used across all marketing channels. From brief kick-off to production to post-production & design, I was responsible for internal team alignment, resourcing, and timely asset delivery for launch.

Production Agency: Navia Vision

Photographer: Kayla Varley

Brand Director: Maddie Boardman

Creative Director: Samantha Mansfield

Copywriter: Ayla Lujan

Brand Manager: Hannah Byrne

Brand Designers: Emma Muro, Chanel Portman, Racquel Graffeo

Care/of "All Your Yous" TV campaign produced by Bindery, NYC. Responsible for agency selection, management, internal production needs, budget & timely campaign launch. Produced 2 :30 second spots and 1 :15 spot. Linear TV, streaming, YouTube and paid social media placements.

Agency: Bindery

Executive Producer: Carter Collins

Producer: Emily Ambrosio

Brand Director: Maddie Boardman

Creative Director: Samantha Mansfield

Copywriter: Ayla Lujan

Partnering with McKenzie Thompson to execute Care/of’s New Year campaign, “Do Less, Feel More,” the team cast talent to represent & execute on the brand messaging. I collaborated with Care/of’s Creative Director, McKenzie, and McKenzie’s agent / producer, to strategically bring this campaign to life. From internal briefing, timelines, and resourcing, I was responsible for all pre-production, production, and post-production. The campaign came to life through digital and print media, and is one of Care/of’s biggest campaign’s to date.

Photographer: McKenzie Thompson

Photographer’s Agent / Producer: Amelia Katz / DMB Represents

Creative Director: Samantha Mansfield

Ecomm photo refresh with Nicole Mason. We completely re-shot and refreshed product photography across Care/of’s site. A week long shoot, it was the first time since brand launch that the entire product catalog was re-shot. Simple, clean, modern & elevated, the team couldn’t be happier with the creative output. Imagery being utilized on site, in app, and throughout marketing collateral. Responsible for creative briefing, photographer selection, shot list, budget negotiations, in partnership with Creative Director. Additionally, I led / project managed all post-production to ensure images were updated across website & across marketing channels.

Photographer: Nicole Mason

Photographer’s Agent: Robin Greene

Creative Director: Samantha Mansfield

Props Stylist: Jessie Cundiff

A curated selection of photography by Ian Loring Shiver. Care/of partnered with Ian on a bunch of photoshoots from 2021 - present. He worked with the brand to produce photography for Care/of’s retail launch in Spring 2021, as well as multiple product launches and seasonal campaigns. Images have been used across digital and print advertising. Responsible for initially vetting and selecting photographer, as well as all pre-production, production, and post-production, in partnership with Creative Director.

Photographer: Ian Loring Shiver

Photographer’s Agent / Producer: Amelia Katz / DMB Represents

Creative Director: Samantha Mansfield

Props Stylist: Grace Harnett

SeatGeek and Major League Soccer partnered on a research study highlighting the power of the female fan. Using the impressive data, we produced a consumer facing advertising campaign in which I led all creative production. Responsible for planning, budgeting, and executing, the campaign featured a TV spot, digital videos, custom landing page, research white paper, display ads, email, PR, and social assets. Additionally, the campaign featured an almost all-female cast and crew.

Creative Direction: Tim McCarthy

Art Direction / Design: Julie Safferstein

B2B: Nandita Sahni

Research: Tess Levy

Copywriter: Dane Huckelbridge

Photographer: Grace Rivera

Videographer: Katie Sadler

Styling: Crystal Geller

Hair & Makeup: Justine Sweetman & Holly Corsano

This cross-functional project included a recruiting / employer branding video, photography, and refreshed jobs page. Partnering with a production agency, we were able to utilize previously shot footage to complement new video content, as well as produce still photography. Responsible for project management and production process.

Production Agency: Bindery

Videographer: Steven Stauffer

Photographer: Eric Ryan Anderson

Creative Direction: Tim McCarthy

Copywriter: Scott Barrows

Product Design (jobs page): Justin Burns

Iconography (jobs page): Susan Lee

Positioning itself as the fan-first ticketing brand, SeatGeek produced a 360 campaign to capture the range of fans and event types to generate brand awareness.

Responsible for leading in-house production process (video and print) for campaign, in partnership with external video production agency and in-house creative team.

Assets included: SeatGeek’s first national TV spots (linear and OTT), digital videos, out of home, landing page, digital ads, and social assets. Additionally, we did market saturations in Boston and Washington, D.C.

Production Agency: Moss Park

Creative Director: Tim McCarthy

Art Directors / Designers: Graeme Metcalf and Julie Safferstein

Copywriter: Dan Carroll

This video / photo shoot stemmed from a B2B request to produce a case study showcasing the innovative and dynamic partnership between SeatGeek and Sporting Kansas City. Responsible for planning, producing, and executing shoot.

Director / Photographer: Eric Ryan Anderson

Creative Direction: Tim McCarthy

B2B: Nandita Sahni

To promote SeatGeek’s primary ticketing partnership with the Dallas Cowboys, the team produced an array of photo and video assets capturing authentic fan moments, relationships, and the lead up to live events in the city of Dallas. Serving as the in-house producer, I partnered with the internal team and external agency to ensure we executed on all marketing deliverables — on time, on budget.

Executive Director / Photographer: Eric Ryan Anderson

Executive Producer: Matt Campbell @ Bindery

DP: John Matysiak

Creative Director: Tim McCarthy

Photo Art Director: Sean Sutherland

Copywriter: Dan Carroll

Lead producer for Bonobos 2018 Suiting campaign. Responsible for all planning, logistics, budgeting, and on-set production. Assets used across marketing platforms, including catalog (750k circulation), web, social, email, etc. 

Creative Director: Rockwell Harwood

Photographer: Bjorn Iooss

Talent: Rocky Harwood, Vivian Harwood, Race Imboden, Geron McKinley, Alan Jouban

Groomer: Brent Lavett

Stylist: George McCracken

Graphic Designer: Julie Safferstein

Casting: Nina Day

Lead producer for 2018 golf photo shoot. Responsible for all planning, logistics, budgeting, and on-set production. Assets used for limited edition newsprint and across all Bonobos marketing channels. One of my most favorite shoots to date. Solid creative output by an amazingly talented crew. 

Photographer: Bjorn Iooss

Talent: Erik Anders Lang

Creative Director: Rockwell Harwood

Graphic Designer: Julie Safferstein

Groomer: Brent Lavett

Stylist: George McCracken

Location: We-Ko-Pa Golf Club

Casting: Nina Day

Lead producer for the Bonobos Holiday '17 campaign featuring musical talent: Arrow Benjamin, Jon Batiste, Finneas O'Connell, Danny Pratt, and Billy Raffoul. Shot by the inimitable Billy Kidd in New York City. 

Photographer: Billy Kidd

Talent: Arrow Benjamin, Jon Batiste, Finneas O'Connell, Danny Pratt, and Billy Raffoul

Creative Director: Rockwell Harwood

Graphic Designer: Julie Safferstein

Groomer: Brent Lavett

Stylist: George McCracken

Casting: Nina Day

Shot at the beautiful Amangiri resort, in partnership with Indagare. Responsible for all pre-production planning and on-set execution for Spring editorial shoot with new crew. 1M+ catalog distribution, Q1 17 marketing assets. Personal favorite. 

Photographer: Beau Grealy

Model: Rafael Lazzini

Chief Creative Officer: Dwight Fenton

Brand Marketing Director: Emily Onkey

Fashion & Photography Director: Monika Kratochvil

Art Director: Eileen Kim

Groomer: Brent Lavett

Stylist: George McCracken

Co-produced Spring catalog and campaign photo shoot in Cartagena, Colombia. Partnered with overseas production company to ensure all ran smoothly and on-budget. Served as internal liaison for all negotiations, bookings, releases, logistics, scouting, budget management, etc. Collaborated with Fashion & Photography Director on model casting and post-production process. 3M catalog distribution (Feb, Mar, Apr 2016), assets utilized for all marketing collateral (web, print, in-store, direct) Q2 2016. 

Lifestyle Photographer: Ben Watts

Reportage Photographer: Andrew Casey

Models: Nathan Owens, Paul Kelly, Leo Peixoto

Chief Creative Officer: Dwight Fenton

Brand Marketing Director: Emily Onkey

Fashion & Photographer Director: Monika Kratochvil

Stylist: Andrew Gianopoulos

Production Partners: LEW Productions & 7Seas Productions

Editorial Content Partner: Indagare

Co-produced Summer catalog and campaign photo shoot in Tulum, Mexico. Partnered with overseas production company to ensure all ran smoothly and on-budget. Served as internal liaison for all negotiations, bookings, releases, logistics, scouting, budget management, etc. 2M catalog distribution (May, June 2015), assets utilized for all marketing collateral (web, print, in-store, direct) Q2 2015. 

Lifestyle Photographer: Ben Watts

Reportage Photographer: Elliot Ross

Models: Mark Wystrach, Francois Angoston, Leticia Dos Santos

Fashion & Photographer Director: Monika Kratochvil

Stylist: Andrew Gianopoulos

Groomer: Scott McMahan

Production Partners: LEW Productions & Latina Productions

Produced Bonobos Fall 2014 suiting campaign, shot at the historic Alder Manor in Yonkers, New York. Responsible for budget, logistics, permits, catering, props coordination, etc. 

Photographer: Will Hereford

Models: Richard Biedul, Moose Ali Khan, Filip Wolfe

Art Director: Sean Sutherland

Fashion & Photography Director: Monika Kratochvil

Stylist: Andrew Gianopoulos

Groomer: Scott McMahan

Partnered with Gloss PR and FringeArts on the strategic planning, fundraising, marketing and all aspects of large-scale event production / execution of Audi FEASTIVAL for four years. 

Named "Philadelphia's cultural event of the year," Audi FEASTIVAL benefits FringeArts, a nationally renowned performance arts organization. With over 75 restaurant participants and 1000 attendees each year, FEASTIVAL has become a highly anticipated cultural phenomenon benefitting the great city of Philadelphia. 

PR: Gloss PR

Photos: Suzanne Tenuto, Peggy Woolsey, Yoni Nimrod